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Enquirer Consulting Group / Prepared for Häfele India
August 2026

We build the outbound unit,
run it in market, then hand it over.

You said you were happy to connect and discuss the initiative further, so here is the concrete version of it, from the consulting arm of the group rather than the media side.
DesignBuildRunHand over
BUILDRUNOWN
Enquirer AI is the outbound engine of Enquirer Consulting Group
What we see

Specification demand is won upstream.

01
Fittings, hardware and finishes are chosen long before a purchase order exists. They are chosen in a drawing, by an architect or an interior designer who may never meet the brand that ends up supplying them.
02
That specifier is far more often a named individual inside a small practice than a procurement seat inside a large one, and small practices are the hardest group in any market to reach at scale.
03
A studio and dealer network sells extremely well to the people who walk through the door. What it cannot do is reach the practice that never walks through the door.
04
Project demand across hospitality, healthcare and residential development is scheduled work. The window in which a product can still be specified opens and closes on a build plan, not on a sales quarter.
05
None of that is a credibility problem. It is a reach problem, and reach is mechanical work.
Prepared for Häfele India
Where this goes

From a channel that waits to one that arrives.

Today
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In this market, demand usually arrives through the studio network, the dealer base and the practices that already know the brand.
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At most brands in this category, the specifiers who have never engaged sit unreached, because owning that list is nobody's job.
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Reaching them properly is usually treated as a headcount question, and headcount is the slowest answer available.
In the first weeks and months
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A named-account map of the practices, manufacturers, developers and project owners worth reaching, person by person.
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A message written for one real individual at a time, at volume, in the voice the brand already uses.
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Positive replies handed to your team with the person and the context attached, ready to be worked.
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A unit your own people run once the four months are up.
Enquirer Consulting Group
How the engagement works

Build. Run. Own.

01 / BUILD

Build

We design, staff and stand up the complete unit. The named-account data, the messaging, the outbound engine, the automation and the reporting.

02 / RUN

Run

We run it in market for a fixed four months and prove it on real booked meetings, not slides. First conversations land early.

03 / OWN

Own

We hand over the playbook, the tooling, the dashboards and a trained operator. You own the engine.

One contractor, a network of specialists. One point of contact, and you never manage a stack of tools or freelancers.
We build it, run it in market, then hand you the keys
What we build for Häfele India

Four months to a working unit.

The named list

Architecture and interior design practices, furniture and cabinet manufacturers, developers, contractors and project owners, segment by segment, with the individual named rather than the company.

The outbound engine

Research-led messages written for one person at a time across email and professional networks, reviewed by a human before anything is sent.

The handover

The playbook, the tooling, the dashboards and a trained operator, so the unit stays inside the business when we step out of it.

One point of contact. You never manage a stack of tools or a row of freelancers.
Enquirer Consulting Group
The engine, in plain terms

Every message, written for one real person.

01

Target

We build the named list: the practices, manufacturers, developers and project owners who specify, with the individual named rather than the company.

02

Personalize

AI reads each profile and writes a unique message. No templates.

03

Hand off warm

A positive reply pings you and your operator with the prospect and a way to reach them.

04

You take it from there

You take pre-qualified conversations. The engine handles everything before it.

Research-led and human-reviewed. Every message is on-brand, and most of the volume runs on capacity we operate, not only your account.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Why this fits a specification-led business

The demand sits upstream of the showroom.

01

Two audiences, one engine

The person who specifies and the person who buys are different people with different reasons. The unit runs both, with different arguments, without doubling anyone's team.

02

Reach without hiring

Covering thousands of practices and manufacturers by hand is a department. Done properly as a system it is a unit, and it belongs to you at the end of it.

03

Route it or take it

This sits closer to sales than to communications, so it may be a forward rather than a call. Either way there is something concrete to forward.

Enquirer Consulting Group
Proof, in the field

Numbers from live campaigns, not projections.

Tim Rath
Chief Operating Officer, Innovative Radiology
Enquirer AI helps us identify the right people and start the conversation in a much smarter way.
$10M+
New business sold for clients.
3,500+
Qualified conversations generated.
100,000+
Decision makers reached for clients.
Fixed engagement, then you own it.
Why ECG

You own it at the end. That is the difference.

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Without building an outbound team from scratch.
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Without a permanent agency on retainer forever.
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Without a stack of tools and freelancers to manage.
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Without lock-in. You own the engine, including the operator who runs it.
A freelancer sends emails. An agency rents you reps. A consultancy hands you a slide deck. We design the engine, staff it, run it, prove it on real meetings, then hand you the keys.
Enquirer Consulting Group
How we start

Stand up fast. Prove it. Then scale.

Stand up

Build

The named-account data, the messaging, the engine and the dashboard. Day-one capacity from warmed assets and managed seats.

Prove

The test

Run against the KPIs we agree up front. First meetings on the calendar early.

Scale

Ramp

Once the numbers hold, ramp the seats and breadth to the volume you want.

Own

Hand over

Playbook, tooling, dashboards and a trained operator. The engine is yours.

Onboarding sets the targeting and the voice first, so the outreach lands warmer every week.
Enquirer Consulting Group
Next step

Let's see if the mechanism fits.

  1. A short call with Matthew, 20 minutes, at a time that works for you.
  2. Matthew brings the named accounts and the exact people we would start with. You tell us if the list is right.
  3. If it fits, we agree the scope and a start date. If not, you keep the read.
Reply with two or three times that suit and we will work around you, or grab a slot at calendly.com/enquirer/review.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Enquirer Consulting Group

We build it, run it in market, then hand you the keys.

Matthew Marani   /   matthew@enquirerconsulting.com   /   calendly.com/enquirer/review
Enquirer AI is the outbound engine of Enquirer Consulting Group. Prepared for Häfele India.